Search Engine Optimization

Internet has grown a lot the last years and even if Internets boom was already during the 20th century, it is first now, in the middle of the next decennium which the competition has increased a lot in the search results. If your company shall have chance to be seen better than the competitors your site must be optimized for the search engines.
 
Search Engine Optimization (SEO) can be separated into two phases. The first one involves the on page optimization, which means that all pages will be manually inspected to make sure that all necessary elements are there and the internal link structure is good.
 
The second phase is an external job to make the web site positions increase in the search engine result pages (SERP). This will be done mainly with link building and is actually a phase that never really ends because a website is always in need of new fresh links to keep the positions in the SERP.

Is SEO important?

To most people and companies it is. It varies from site to site and what kind of business you are running. But basically if your potential customers use Internet, then it is also important to make sure they will find you, and SEO is probably the best way to do so.
 
Did you know that 89.82% of all clicks in the SERP are made on the first page and only 10.18% continues to the next page? And that you can increase sale by hundreds of percent if you are in the top of the result.